UGG Australia

UGG® Australia’s footwear is sought by Customers who value luxury, comfort and superb quality. We utilize the highest quality leathers and suedes, and the world's finest sheepskin; and take meticulous care to ensure that every shoe is going to feel great from the moment you try it on. We've combined the natural comfort features of plush sheepskin with Poron® memory foam to guarantee a long-lasting comfortable fit.

UGG® Australia has gone from a small time surf brand to the global leader in luxury sheepskin footwear. The product range has also grown beyond sheepskin boots to casual footwear, slippers, and most recently, handbags and apparel, all made of the same fine Australian sheepskin.

UGG® Australia’s story began in 1978when Brian Smith, a young surfer from Australia, took a trip to the United States with a bag full of sheepskin boots. After finding a new home among California surfers, the UGG® Australia brand became a reality.

Deckers Outdoor Corporation acquired UGG® Australia in 1995. By 1998, the product line had grown to include two boots, four slippers and a few casuals. It was in 1998 that the critical repositioning of UGG® took place. The brand was positioned as high-end luxury footwear, made evident by a premium distribution strategy and high-end fashion marketing and communications.

The luxury and comfort of UGG® Australia proved to be a perfect fit for the high-end footwear world and soon was adopted by Nordstrom. The media reach expanded into more and more high-end magazines. The business continued to grow steadily as the brand recognition increased.

In 2000, Oprah Winfrey was sent a pair of Ultra boots. She loved the product so much, she purchased 350 pair for her entire staff. Oprah then featured the Ultra Boot on her well-known "Oprah's Favorite Things" show.